So what does it say about your "little boy" when all of the sudden he is VERY interested in the Toys-R-Us Big Book of Toys? It's like my baby transformed into a big kid. He spent about 15 min. pouring through the pages of this catalog, almost like he knew what it was. I'm really not sure if he just liked the pictures and bright colors, or if he knew they were really toys. Either way I'm holding on to this little gem. It's 15 min. of uninterrupted time for me!